Welcome message

LES Young Members Congress (YMC) is finally back with a live event!

We would like to cordially invite you on Friday, September 30, 2022 to the 9th Pan-European LES YMC Conference. After the virtual edition of last year due to the pandemic still in place, we are finally happy to welcome you in Milan for an event in presence to discuss of sports and IP, also because Milan will host (with Cortina d’Ampezzo) next Winter Olympics Games in 2026. The aim of the event is to convey to international participants peculiarities and strategies adopted by outstanding protagonists of the sport field in the protection and exploitation of intellectual property, opening a dialogue on the points of contact and divergences in legislation among the different jurisdictions. The program is divided into three sessions, on topics such as ambush marketing, licensing and sponsorship, and about the new frontiers of sports in the virtual world and the metaverse. For each session there will be a couple of keynote speakers as judges, members of the government authorities, general counsels etc. who will speak for 15/20 min. each. Then, there will be a round table in which we'd like to involve foreign LES YMC members, both lawyers and IP attorneys. This is how we intend to give a direct voice to the key players and their experiences in IP rights protection and management and then leave room for discussion in round table format among international professionals. The event, free of charge for LES members, will be held in the futuristic PwC headquarters in Libeskind Tower in the City Life District in Milan, where there also will be the lunch at the restaurant inside the tower. If you want to learn more about the sports industry and if you want to have the opportunity to interact directly with its protagonists and with international participants all over the world, please join us!

We look forward to hosting you in Milan on September 30 at the 9th Pan-European LES YMC Conference.

Registration is free of charge for LES members and EUR 100 for non-members. To become a member please contact your local LES Society or send an e-mail to our LES YMC Chair, Kilian Schärli at Kilian.Schaerli@mll-legal.com

PROGRAM

WELCOME RECEPTION - 29 September - 18:00-20:00

Location: EVERSHEDS SUTHERLAND, Via Privata Maria Teresa 8, Milan

PROGRAM - September 30

LOCATION: PwC Tower, Piazza Tre Torri 2, Milan

9:30 - REGISTRATION

9:45 - WELCOME REMARKS

MATTIA DALLA COSTA, President LES Italy ALBERTO DALLE CESTE, Chair of LES Italy YMC Organizing Committee

10:00 am - SESSION 1: AMBUSH MARKETING

Sara Perugini was born in 1977 and in 2000 she graduated in law from La Sapienza University of Rome cum laude. After working in Law Firm she become a lawyer. In 2007 she obtained a PhD in "consumers and the market" at the University of Roma Tre.
Since 2005 she has been the holder of numerous teaching contracts in various Universities in private law and consumer law and in 2008 has obtained the qualification of expert in consumer law.
Since 2005 she has been an officer of the Italian Competition Authority (AGCM). She has held responsibility for numerous investigations of the Authority in the field of unfair commercial practices, consumer rights, unfair clauses, iban discrimination, ambush marketing. She participates in conferences and seminars on behalf of the Authority in national and international contexts on issues of consumer protection and in internal working groups.
Since 2013 she has participated in yearly research projects organized by the Consumer Forum in collaboration with the University of Roma Tre, taking care of the part dedicated to the AGCM.
She is the author of several publications on consumer law, civil law and European law.
Monica Margaretha Davò studied law at the University of Milan. After working in a Law Firm she was admitted to the State Bar. She then joined the Istituto dell’Autodisciplina Pubblicitaria (IAP) and became head of complaints and investigations of the Review Board (complaints committee), reporting directly to the Chairman. She oversees the executive functions of the IAP system, including the handling and investigation of complaints, provision of copy advice, training and research activities.
She actively participates on behalf of the IAP at meetings of the European Advertising Standards Alliance and International Council for ad-self regulation. She lectures at various Universities and holds seminars and conferences on advertising self-regulation within Public and Private Institutes and businesses.

KEYNOTE SPEAKERS

Elena Martini is one of the founding partners and the managing partner of Martini Manna & Partners boutique IP law firm.
She specialises in contentious and non-contentious intellectual property across a wide range of industry sectors including media, information technology, entertainment, designer furniture, pharmaceuticals, food, fashion and electronics. Her expertise covers all IP rights, from trademarks to designs, from patents to designations of origin and copyrights. She also has extensive experience in unfair competition cases.
Elena has led high-profile cases which have gone on to form current Italian case law on such issues as copyright protection of design works, the limits of the Italian Bolar clause, trademark protection within selective distribution networks and know-how infringement. Her clients are divided equally between domestic and foreign, ranging from medium-sized enterprises to multinational companies. She speaks Italian, English and Spanish.
Cecilia is an attorney in law, has a major in notarial law and public law. She started in the IP field by joining one of the oldest and most prestigious IP law firms in Paraguay.
In 2013, she found her own IP boutique law firm in Asunción, Paraguay and through her firm, she advices companies and enterpreneurs on TM, designs, copyright and use of image matters.
Since 2019 she is in charge of IP matters at CONMEBOL, the Southamerican football association. She handles all TM, image rights, ambush marketing, unfair competition and copyright matters for the association.
Besides law, Cecilia is an adult ballerina and is also currently working on her first storybook.
Tankred Thiem, partner of LGV Avvocati, is a dual-qualified attorney, admitted in Germany and Italy. After studies at the universities of Constance, Germany and Bologna he works in Italy since 2007. He assists foreign and Italian clients on Industrial Property related matters, in particular unfair competition and exclusive right protection. Between 2012 – 2014 he has supported the German University Hagen in activities related to the establishment of the Unified Patent Court. Since 2008 he is vice-president of the Italian Section of German Attorneys (DAV Italia).
Anshul Sunil Saurastri is a Partner, Attorney-at-Law and Patent Attorney at Krishna & Saurastri Associates LLP. Anshul has rich experience in handling matters across all areas of intellectual property law and fields related to it. Over the years Anshul has helped domestic and international clients in creating and managing IP portfolios, developing IP strategy, IP enforcement, IP litigation, brand acquisitions, IP licensing, franchising and technology transactions. Anshul has also handled complex matters relating to data protection and privacy, trade secrets and confidential information, product distribution, advertising, biodiversity, and plant varieties. Prior to practicing law, he worked in the US as an investment analyst and in R&D. Anshul holds a Master's in Engineering from the University of Pennsylvania, Philadelphia, a Bachelor's in Applied Sciences from Case Western Reserve University, Cleveland, and a Degree of Law from the Government Law College, Mumbai University. Anshul is also a Member of INTA's Unfair Competition Committee, AIPPI's Standing Committee on Trade Secrets and the Executive Council of the LES (India). He has been recognized as a notable practitioner and has won several awards and accolades from leading legal publications.

PANEL DISCUSSION

12:30 - LUNCH BREAK

14:30 - SESSION 2: SPONSORSHIP AND LICENSING

Giacomo Desimio started his legal carreer in 2008 in Trevisan & Cuonzo, where he represented in both contentious and non-contentiuous matters Italian and foreign companies in intellectual property and/or commercial controversies before Italian and European judicial authorities and before the competent IP authorities (UIBM, EUIPO, etc.). His main fields of expertise have been trademarks, copyight, and IT. He also have extensive experience in unfair competition and utility model cases. In 2019 he became a member of the Commission on AI and Legal Tech instituted by the bar of Milan, where he analysed the legal IP framework applicable to AI.

In 2021 Giacomo joined Juventus F.C. Sp.A. as legal supervisor. His main tasks are the management of the intellectual property of the company (which spans from trademarks, designs, domain names to the image rights of the players) and the negotiation of all licensing and sponsorship agreements.
Carlo Pelloni is CFO at MACRON S.P.A.. He holds a Master Degree in Economics and Finance from Bologna University and he previously worked at EY Transaction Advisory Services in Milan, London and Bologna
Andrea Vidotti, 56 years old, born in Venice, he resides in Treviso and he is graduated in Economics, Specialization Course in Law and Economics of Sport.
He is a sport manager, owner and founder of a sport agency. He deals with communication and marketing, events and training.
He is a FIFA football agent and professional cyclists agent.
He teaches at the Sport Business Management Master in the Il Sole 24 Ore Business School in Milan and in Rome, at the Sbs Master of the University Cà Foscari Venice in La Ghirada Center in Treviso, at the Sport Marketing Master of the Tor Vergata University in Rome and in other 5 italian masters.
In 30 years of career, he has worked with great sports champions. He has organized important sport events, he has been consultant of many companies, sport clubs and national sports federations. For 8 years, he has been the president of the Panathlon International Club in Treviso, founder of AssiManager, the italian association of the sport managers.
In December 2020 he was awarded the national prize "La Castagna d'Argento" at the Grand Gala of Sport in Trecastagni (Catania) together with the President of CONI Giovanni Malagò.
In March 2022 he received the international award "Golden Lion of the City of Venice" for professional merits.
He wrote a book: "Thermodynamics of Happiness".
He is the Licensee of the TEDxJesolo.
Nicoletta Scherini is Senior Legal Counsel at RCS Mediagroup S.p.a., she is an intellectual property expert with extensive experience in the media area.

KEYNOTE SPEAKERS

Francesca is attorney at law and joined Studio Legale Sena in 2012. Francesca holds a law degree from the Università degli Studi di Milano and successfully completed her LLM in Intellectual Property Law at Queen Mary University of London.
Francesca deals with litigation and with consultancy and extrajudicial activities related to Intellectual Property and Unfair Competition. In the last few years, she has been involved in several pan-European litigation regarding patent and trademark law.
Since 2019 she is Adjunct Professor of “Intellectual Property: Legal Aspects” at the program Management Innovation and Entrepreneurship of the Università degli Studi di Milano.
Georgina Busku is an attorney-at-law and founding partner of BUSKU in close collaboration with THUM & Partner. Her main areas of focus are protecting and enforcing trademarks, designs, and copyright. She provides clients with strategical advice on brand management and brand protection with special expertise in the fields of luxury products, fashion, pharmaceuticals and dairy. Her practice includes handling and managing IP portfolios for multinational companies.
She is an active member of international and domestic professional organizations, mainly in the fields of intellectual property, technology transfer and licensing.
She is member of the board and Secretary of LES Hungary and served as International Chair 2020-2021 of LESI YMC (Licensing Executives Society International Young Members Committee).
Kilian Schärli is a Partner at MLL Legal and works with domestic and international clients in the technology, industrial and internet sectors. He specializes in the fields of intellectual property, blockchain technology, unfair competition, licensing and distribution. He has particular expertise in commercial and transactional work relating to these fields.

Kilian is the Chief Technology Officer of MLL Legal and Co-Head of the firm's Blockchain Technologies and MLLStart! industry groups.

PANEL DISCUSSION

16:15 – COFFEE BREAK

16:30 pm – SESSION 3: BRAND CONTENTS AND IMAGE IN A NEW DIMENSION: SPORT IN THE METAVERSE

Andrea is a Legal Partner at PwC TLS Avvocati e Commercialisti. After his degree at University of Milan and his LL.M. at King’s College, London (UK), he joined PwC in 2008.
Andrea has over 20 years of professional experience in the field of domestic and international legal consultancy and is highly skilled in matters related to Corporate and Commercial Law, Data Protection, Information Technology, e-Business, Intellectual & Industrial Property.

He has been working extensively in the data protection field, by leading several projects with the aim to support clients in reaching GDPR compliance, supervising the performance of several legal Due Diligence on privacy aspects, being the reference person in many DPO teams, offering consultancy on privacy related issues, and giving advice in proceedings brought before the Italian Data Protection Authority.

Andrea has extensive experience in new technologies and law applicable to Web 3.0. He has been leading the team of legal experts involved in an immersive project in favour of a worldwide famous brand active in the Fashion and Luxury industry intended to take part in the first fashion week entirely taking place in the Metaverse.
Paola is a lawyer admitted to representation before the Italian Supreme Court with almost 20 years of professional experience in Intellectual Property and Information Technology. After graduating from Bocconi University and completing a Master in Intellectual Property Law of the University of Milan, she worked in the Intellectual Property department of the most prominent international IP law firms. Paola joined PwC TLS in 2021 as Director of the IP Department.
Paola is an active and contributing member of the most important professional IP Associations.
Paola has substantial experience in both transactional matters and litigations concerning trademarks, patents, design and copyright.
Over the last years, she has developed an extensive experience in artificial intelligences as well as new technologies and law applicable to Web 3.0., giving also assistance in building a suitable strategy to protect the IP portfolio in the context of NTF deployment and commercialization.
Matteo Bonente Partner, Customer Transformation lead
At PwC Italy Matteo leads a team of over 500 people in charge of managing end-to-end customer digital transformation projects in the marketing and communication, commercial and post-sales areas.
A technology and innovation enthusiast, he boasts over ten years of experience in coordinating and implementing projects in the field of CRM, digital marketing, customer service and eCommerce, both nationally and
internationally and for customers from different sectors.
Since the beginning of 2022 he has been leading the EMEA Metaverse COE (Center of Excellence) and the team of experts who are responsible for designing, developing and promoting PwC value propositions in the Metaverse and
Web3.0 areas to help customers approach this new digital evolution.
Mr. Michele Provera is Partner and Managing Director of Convey SRL, the Italian leading provider of online monitoring and enforcement services of Intellectual Property Rights on the Internet. Based in Torino, and with a staff of 70 people, since 2010 the company supports world renowned companies in multiple industries, by safeguarding their digital presence from online counterfeiters, scammers and fraudsters, on the grounds of proprietary crawling technologies and a profound expertise in Intellectual Property and administrative enforcement actions.